2010 build-up as important as the event

DEON Viljoen, ceo of the Johannesburg Tourism Company, has said that the build-up to the 2010 World Cup will be central to the event itself. “The build up will include many countries wanting to do an inspection tour of South Africa as well as having their teams play prior to the big event at Johannesburg's high altitude,” said Viljoen. Such pre-event trips offer opportunities for the inbound industry to introduce visitors to the country and its attractions prior to the event itself. (Julie-Anne Roberts)