Another re-launch for SAT’s Sho’t Left campaign

SA Tourism has launched another new Sho’t Left campaign, this time targeting the up-and-coming South African youth traveller. As part of the campaign a series of advertisements will be screened on South African TV stations in an attempt to get young South Africans to travel within South Africa more frequently. “We want them to think that going on a holiday is a cool and trendy thing to do,” says SAT ceo, Moeketsi Mosola. Mosola said SA Tourism wants to show South Africans that local travel is affordable, and SA Tourism has worked with the travel industry to make it affordable. A number of packages have also been put together for the campaign. Chana Viljoen (chanav@nowmedia.co.za)