Beautiful Thailand campaign to restore confidence

The Tourism Authority of Thailand (TAT) has launched a recovery campaign called Beautiful Thailand aimed at ensuring tour operators worldwide know Thailand’s tourism sector is open for business.

Beautiful Thailand aims at informing worldwide media about the flood crisis.
“For the past several months, the TAT has been reaching out to media worldwide and tour operators to give them an accurate picture of the situation in Thailand. We made it very clear that most of Thailand’s tourist destinations were welcoming visitors, the airport was operating and inner Bangkok was dry. We also emphasised that there was really no need to avoid coming to Thailand during the high season,” said TAT Governor Suraphon Svetasreni.

The TAT’s 25 overseas offices are working directly with tour operators in their local markets to develop campaigns and promotions to restore confidence and support tourist arrivals. These initiatives include special promotions with airlines and tour operators.
Thai Hotels Association (THA) and TAT are also working together on a global campaign to increase tourist numbers. The global campaign will kick off on December 15 and end January 15. At least 50-100 THA members across the country, mostly 3-4 star hotels, are expected to join the campaign.

Participating hotels will offer buy one get one free deals on their normal room rates, to encourage tourists during the designated period.

 “We are now focused on restoring tourist arrivals for the duration of the high season. The TAT is confident that from the year-end holiday period until March 2012, the second half of the high season, the tourism sector will have recovered. In the past, the Thai tourism sector has come back quickly when faced with similar situations. This clearly shows travellers’ preference for and loyalty to the Thailand brand,” concluded Suraphon.