Boost for international marketing campaign?

"WE Are The Crime Capital Of The World' shouted the half-page headline on the front page of the UK's 'Daily Express' (Feb 23, 2001), with two pages given over to the fact that - 'Alarming report puts us top of violence league'.
This, coupled with the fact that - due to a widespread foot and mouth outbreak - another prominent article declared 'Countryside no-go zone', could prove just the incentive SA needs to lure many of those undecided tourists contemplating visiting the UK this year from Europe and the US to rather go the extra mile and visit sunny South Africa instead.

(Elizabeth Sheridan)