Cape Town International embraces the ‘Spirit of Africa’

Amarula cream liqueur is bringing African hospitality to the recently upgraded Cape Town International Airport, which was launched earlier this month. Domestic departures received an extensive revamp with a new lounge that embodies the Amarula brand. Travellers in transit are entertained with plasma screens with the latest Amarula news and with the new Rhapsody’s positioned directly opposite the lounge, guests can sip the ‘Spirit of Africa’ in comfort. “What better way than to enjoy an Amarula on ice when waiting for your next flight, especially if you can do so in comfort,” commented Werner Swanepoel, Group Marketing Manager for Amarula. “The lounge offers another unique opportunity for consumers to interact with the brand and as an official licensed product for the forthcoming 2010 FIFA World CupTM, it’s great to give locals and visitors a taste of what’s to come.” The lounge is open to all travellers passing through the domestic departure terminals and they are encouraged to come and experience the Spirit of Africa. Jeanette Phillips (jeanettep@nowmedia.co.za)