Central Karoo tourism joins online initiative

WESTERN Cape Tourism's new e.Business system will be introduced to the Karoo this month. This system, designed to capture data, improve efficiency and streamline communications throughout the province, will also be linked to the standardised tourism bureau membership scheme to be phased in from April, this year. Comments WCTB e.Business project manager, Bronwyn D'Oliveira: "Efficient electronic communications is the key to sustainable growth. It will enable us to co-ordinate a variety of data and assist its free flow between specific organisations in the public and private sectors of tourism. "The strength of tourism in the Western Cape is based on a wide variety of experiences and services throughout the province. At present, there is no co-ordinated, easily-accessible database from which such information can be drawn and utilised. We aim to rectify this and develop skills to ensure continued smooth operation of such electronic facilities," she added. (Miguel de Sousa)