Countdown to WHTF begins

THE Countdown to the World Holiday and Travel Fair (WHTF) has begun. The outbound-focused exhibition to take place from April 16-18, 2010 at the Coca-Cola Dome in Johannesburg will provide a platform for the retail travel trade to interact with existing and potential customers and offer them advice and secure bookings on the spot. “WHTF has been designed to offer consumers the best deals in town and real value-for-money travel options, thus providing a cost-effective, high-impact marketing platform and we are delighted at the diverse range of exhibitors who have already reserved their space. These range from tour operators, travel agents and other travel product and service providers to Tourism Boards and Destination Representation companies,” says Glynis Anderson, the show’s gm. The show will also have various value-adding activities for the whole family, including: • Trade-related workshops on the Friday, including ‘Money matters while abroad’, hosted by International Banking from Absa • Cuisines of the world at The Theatre of Food, hosted by The Star and Saturday Star in conjunction with the Angela Day Kitchen • World of Beer pubs hosted by South African Breweries in association with Tavern Promotions • Youth travel options on offer at the STA Travel Youth Pavilion, and fun for the young, showcased by Royal Caribbean International at the Kids’ Zone • Asata will host the Travel Agents Corner with presentations aimed at sharing first-hand travel insights and tips from Asata members • The Association of National Tourism Office Representatives (ANTOR) pavilion will host destinations from around the globe. There will also be great educational workshops with industry experts sharing their knowledge and insights on the latest outbound travel and tourism trends. Jeanette Phillips (jeanettep@nowmedia.co.za)