Etihad Airways today unveiled ‘Etihad Airways Partners’, a new brand that brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.
Initially, six airlines will participate in the new partnership: airberlin, Air Serbia, Air Seychelles, Jet Airways, Darwin Airline and Etihad Airways.
However, any airline could become an Etihad Airways Partner even if it was part of an existing alliance, such as airberlin, which is a member of oneworld, the airline said in a press statement.
James Hogan, president and ceo of Etihad Airways, said “We are broadening our business model to articulate and define a partner proposition for like-minded airlines, which will result in synergies and efficiencies for participating airlines on the one side and enhanced network choice, service and frequent flyer benefits for the consumer on the other.
“The Etihad Airways Partners logo is a seal of excellence and global co-operation. It will be displayed on aircraft and on branded materials by a group of airlines working together to connect travellers around the world, and increasingly to harmonise standards in the air and on the ground.”
Frequent flyers will receive standardised mileage and tier benefits across all partners, with priority services and no blackout periods.
