German beach clubs to get SA makeover

SA TOURISM has launched its ‘South Africa – Golf the beach’ campaign in Germany, being held in Hamburg, Frankfurt, Cologne, Munich and Stuttgart. The venues for the events will be ‘beach clubs’, a concept unique to Germany. The events start at noon and stretch into the evening, ending around 9pm. Patrons of the beach clubs will participate in South African lifestyle events, including a life-size putting green, a mini-safari route that can be driven in small toy cars, a golf booster for measuring the strength of one’s stroke, a bunker, and a mini green to play golf with miniature figures. South African goods and food will be exhibited and sold and a face painter will decorate participants’ faces with traditional designs. The ‘educative’ aspect of the campaign is aimed at the German travel trade. They will be invited to private evening functions, including a South African braai. Brought to you by TravelHub… Sue Lewitton (suel@nowmedia.co.za)