Hilton Worldwide has announced the launch of a new boutique brand, Curio, for travellers who seek local discovery and authentic experiences.
Curio will be a global collection of distinctive four- and five-star hotels. “Each Curio hotel will be different from the next, with individuality being a common thread, along with the quiet reassurance of the Hilton name behind every location,” the hotel group said in a statement.
Letters of intent have been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson, Rapid City, South Dakota; The Franklin Hotel, Chapel Hill, North Carolina and a soon-to-be-named hotel development in Portland, Oregon.
