Providence Hospitality has appointed Sarah Robertson as Head of Sales and Marketing in South Africa.
Sarah brings 20 years of travel and hospitality industry experience to this new role, which will see the group expand its offering to include a greater focus on sales, advertising, content creation, traditional marketing and public relations functions.
Sarah has a proven track record within the industry of developing distribution channels, increasing revenue and managing dynamic teams. She has a B Com in Marketing and Management, a Diploma in Travel and Tourism and has held senior management roles in the industry. These have included heading up sales for Malaysia Airlines in Gauteng and managing the sales and marketing functions for Travel Vision. Seven years ago, Sarah founded adventure operator, Earth Wanderer, which was appointed as the exclusive GSA for Exodus Travels in Southern Africa. She is also well known as a travel journalist and has been extensively published in Travel News, Tourism Update, Leading Venues and Travel Industry Review over the years.