Pta University to host course in tourism marketing

"AT a time when tourism destination competitiveness is becoming a critical factor for success for tourism organisations and industry stakeholders, it is increasingly important for those involved in destination marketing to adopt a strategic, holistic and innovative approach to the marketing of their destinations." So says Professor Ernie Heath: head of the Department of Tourism Management at the University of Pretoria who will facilitate an internationally benchmarked short course programme in Tourism Destination Marketing. The two and a half-day programme, which is aimed at destination marketing practitioners and all stakeholders involved in and/or impacted by destination marketing strategies, will focus on several key areas. International best practices, relevant case studies and practical guidelines and worksheets will form an integral part of the course. Course Details Date: Monday May 27, 2002 - Wednesday May 29, 2002 Venue: Lecture Room L01, Graduate Centre, Main Campus - University of Pretoria Time: 08h30 - 16h30 daily (closing function from 13h00 on Wednesday) Course Fee: R 1 500 per person (special rates can be negotiated for 'block' bookings) Certificate: A certificate from the University of Pretoria is awarded on the successful completion of the practical assignments. For more information, contact Monica du Preez on: monica.ce@up.ac.za (Miguel de Sousa)