SA Tourism wraps up Sho’t Left for this year

SOUTH African Tourism yesterday hosted the wrap up breakfast for the Sho’t Left Domestic Marketing campaign, which recently won a Grande Prix Award for Marketing Excellence at the Loerie Awards. SA Tourism ceo, Cheryl Carolus reiterated that the long-term objective of the Sho’t Left campaign is to nurture a culture of domestic travel amongst all South Africans. “Our campaign is aimed at changing perceptions that travelling is expensive and impossible. Judging from the response we received throughout the campaign, I can safely say we are succeeding in creating a culture of holiday travel amongst South Africans,” said Carolus. (Lucy Siebert)