Sho’t left is back

THE department of environmental affairs and tourism, SA Tourism and the country’s nine provincial tourism authorities have launched the Sho’t left low season campaign for 2005. The campaign will focus on showcasing accessible holiday opportunities in all nine provinces. This year, Asata is also participating in the campaign. As a result, Sho’t left packages will be sold through a retail network of more than 5 000 agents, all of which will be equipped with brochures and educational leaflets. Asata is also working with SA Tourism to develop the Sho’t left Enterprise Programme for which travel agencies will employ domestic agents to stimulate the domestic travel market. The 13-week Sho’t left campaign will feature primarily on SABC2 starting on Monday, May 2 at 18h00. The programme, which will take the format of a reality game show, is called Sho’t left Chalenj! and will feature a different province every week. (Dorine Berger)