Southern Sun uncovers brand facelift

SOUTH Africa's Holiday Inn and Holiday Inn Garden Court hotels are to receive millennium facelifts through Southern Sun Hotels' 'Just the way you like it' guest products and services, which it launched at the beginning of this month.
The changes will be phased in over several months, with the eight-year-old HI Garden Court brand set for attention first.
"The local hospitality market has changed substantially since HI Garden Court was launched in SA in 1992," says Southern Sun managing director, Helder Pereira, who added that research feedback had indicated that guests - at what have traditionally been known as select service brands - are demanding a "warmer, homelier" experience.
New features at the group's 25 HI Garden Courts in SA include an expanded room service menu; enhanced bathroom supplies; new beds (a programme to replace existing stock with Simmons Beautyrest beds is under way); upgraded pillows; wrought iron, wicker and wood detailing; extended breakfast hours; valet service from November and cosier lobbies, fresh flowers and sweets for children over weekends.
The brand refreshment will be phased in at the four Holiday Inn hotels countrywide from 2001.


(Elizabeth Sheridan)

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