Sports incentives a powerful force

FEW experiences bring people together like sport. It unites different cultures, destinations and personalities, making it one of the most powerful and memorable rewards for groups and incentive travellers. A sports incentive is often an emotional journey – winners get to immerse themselves in the most iconic cities and beautiful towns around the world, soaking up the local atmosphere, vibe, culture and cuisine. They feel the rush of pure emotion while they cheer their favourite team, watch that crowning moment of sporting glory or jump to their feet as the most advanced race cars on the planet roar past their shaded grandstand. No wonder sports incentives are wildly popular. “We design our travel offerings around maximising the sporting experience for the guest. By focusing on the sports that South Africans love, exploring the iconic destinations they wish to visit and making it as simple and safe as possible to get right into the action, we elevate the travel experience into something completely immersive, expressive and thrilling beyond belief,” says Illana Pereira, Managing Executive of Tourvest Destination Management (TDM) Sports & Events. Through its three sports tour operating brands, TDM Sports & Events has specialised in group and incentive travel for over 30 years – taking groups of friends, families, corporate groups and incentive groups right to the heart of the action. It offers a wide variety of sporting codes and major sporting events locally and abroad. These include cricket, rugby, Formula 1, MotoGP, Grand Slam Tennis, major golf tournaments and football. “One of the most important trends globally is the growing desire for travel to various destinations to experience sporting events. This particularly relates to incentive travel as it combines the love of sports with a desire to reward incentive winners with new and exciting destinations in unique and magical ways. “Our in-depth knowledge, expertise of the destination, absolute passion for sports and track record of delivering world-class incentive programmes assures our guests of unforgettable memories every time they travel,” Pereira adds. SA Rugby Travel and SA Cricket Travel, the official fan travel companies of the South African Rugby Union (SARU) and Cricket South Africa, are part of the TDM Sports & Events division, lending credibility and trust to every group or incentive programme they run. SA Rugby Travel offers Springbok supporter packages for major events, including the Nations Championship Northern Hemisphere Series in Europe where South Africa will face Ireland, France and Italy, and the Nations Championship Finals Weekend in London, hosted by Springbok legend Bismarck du Plessis, and the 2027 Rugby World Cup in Australia. SA Cricket Travel offers official Proteas travel packages for Australia’s and England’s tours to South Africa with both series featuring three One-Day Internationals and three Test Matches.