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‘1time’ to pip others to the post?

01 Feb 2017 - by Chana Boucher
Comments | 0

PAK Africa Aviation, the

company planning to acquire

1time Holdings and possibly

launch a new carrier using

the 1time brand, hopes to

beat other new carriers in

launching domestic flights in

South Africa.

Late last year the company

announced plans to launch

local flights using the 1time

brand by March 2014,

following PAK Africa’s

acquisition of a stake in

Global Airways (see TNW

December 18/25, 2013).

Javed Malik, director of

Pak Africa Aviation, says

the company is still going

through the final audit

process of acquiring 1time

Holdings. He says the final

listing process is expected

to be finalised by June.

Javed says the target date

to launch flights between

Johannesburg and Cape

Town as well as between

Johannesburg and Harare

will be 60 days after

the acquisition of 1time

Holdings is announced.

When asked about

concerns that have

been raised by industry

authorities regarding the

lack of demand to sustain

more new carriers planning

to launch domestic services

between Johannesburg and

Cape Town this year, Javed

says: “First entrance is

very crucial. We believe we

will have the first mover’s

advantage.”

He explains that it is

still Pak Africa Aviation’s

intention to use the

1time brand but that the

company’s marketing team

is doing a survey on the

pros and cons of doing

this. “We would like to put

a message to consumers

to comment on the 1time

Facebook page about their

views on using the same

brand,” says Javed. The

1time Facebook page,

however, has been inactive

with the last post on

November 2012.

Javed says the company

has two other brand options

but that these could not be

disclosed until a later stage.

“All legalities are complete

in terms of regulations but

we want to use one brand

and wish to launch both

domestic and regional at

the same time,” he says.

In December Pak Africa

Aviation acquired a 62%

stake in Global Airways,

which offers non-scheduled

flights throughout Africa.

Global Airways is also

licensed to operate

scheduled passenger flights

and has purchased four

A320 aircraft. 

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