British Airways is launching a ‘Lifetime Recognition’ award for Gold Members of its loyalty scheme, the Executive Club.
The scheme will enable customers who collect 35 000 or more Lifetime Tier Points over the course of their membership to retain their Gold status for life.
The Lifetime Tier Points are calculated by adding up all the tier points ever collected by a customer over the course of their Executive Club membership. Customers can track the number they have collected on www.ba.com.
Benefits of lifetime Gold membership include:
• Double Avios whenever they fly with British Airways
• The opportunity to reserve the airline’s best seats
• Additional reward seats only for Gold Members
• Priority first-class check-in with all British Airways and oneworld flights
• The opportunity to share British Airways’ lounges with a guest
• Additional checked baggage allowance for all cabins
• Special privileges at some of the world’s most luxurious hotels
British Airways will automatically renew the Gold Executive Card for eligible customers every year.
