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Exodus to distribute full Headwater portfolio

02 May 2018 - by Sarah Robertson
Comments | 0

UK-BASED adventure

operator, Exodus

Travels, is now

handling the international

distribution, sales and

marketing functions for all

Headwater tours.

 Headwater was founded

in the UK in 1985 and

offers a wide selection

of walking, cycling and

canoeing holidays in 18

countries, predominantly in

Europe.

Both Exodus Travels and

Headwater were sold by Tui

to the Travelopia group in

mid-2017 and the decision

to combine international

distribution is intended to

streamline the sales and

marketing functions of the

two companies.

While a number of bestseller

Headwater tours

already feature on the

Exodus website and in

their brochure, the new

development will now

incorporate Headwater’s full

tour portfolio.

International sales

manager, Andrew Appleyard,

said European self-guided

walking and cycling holidays

were becoming increasingly

popular in the South African

market and that the larger

number of active tours

in this region would offer

Exodus clients more choice

in both tour itineraries and

departure dates.

”Agency distribution is

a key component of the

Exodus business model

and we are thrilled to have

a relationship with agents

in South Africa through

the representation of our

local sales agents,” added

Andrew.

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