The Greyhound and Citiliner bus brands will go on the auction block, September 15-16.
Van’s Auctioneers will sell the buses, trailers, local route permits and brand assets in one of the largest online auctions of its kind in the passenger transport sector.
Established in 1984, Greyhound was the first luxury coach operator in South Africa to start a scheduled service between major cities in the country as well as to Bulawayo, Harare and Maputo.
Citiliner is the semi-luxury division of Greyhound, offering scheduled services to Mthatha, Harare and Bulawayo. Since its inception in 2005, Citiliner has transported more than 500 000 passengers annually over eight million kilometres.
“Besides the physical assets of the business, the auctioning of the local route permits is a key factor in successful bidders being able to commence operations immediately, and on a national basis,” said Johan van Eyk of Van’s Auctioneers.
Bidders can also bid for the Greyhound brand and logos and operate almost immediately as an ongoing active South African entity. The public sale of brand assets is a relatively new but growing trend in the auction space.
“It’s an exceptional opportunity to buy an existing and well-established brand that has massive recognition in the market, built up over almost 40 years of operating, marketing, advertising and consumer goodwill. Not only does an auction format bring urgency and closure to intellectual property transactions, it also provides absolute transparency for the market overall,” said Johan.
Interested bidders should contact Van’s Auctioneers to arrange a viewing of the buses and trailers (in Johannesburg and Cape Town) before the auction.
