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Kulula puts its money where its mouth is

30 Jan 2019 - by Adele Mackenzie
Comments | 0

FACING concerns that it

could lose market share due

to domestic flight delays

on BA Comair and low-cost

carrier, kulula.com, Comair

Limited has budgeted

R100m “to attempt to

alleviate the situation

while working on long-term

solutions”.

 This was highlighted in an

open letter sent to travel

agents by ceo of Comair

Limited, Erik Venter.

The latest statistics on

airline on-time performance

by Acsa show that in

December last year, BA

Comair only achieved an

average 67,1% 15-minute

on-time performance. Kulula.

com recorded an average

64,8%. BA Comair’s year-todate performance was 76,6%

and kulula’s was 73,2%.

Meanwhile, competitor,

FlySafair, averaged 93,6%

on-time performance for

2018. It recorded a 91,9%

on-time performance rate for

December, followed by Airlink

(85%) and SAA (84,9%).

Operations manager

of Sure Travel, Stephen

Howarth, says passengers

may shift their loyalties to

other airlines should the

delays continue. “You only

have to read on social media

where people have issues,

saying they will never fly

kulula again and shift to

FlySafair,” he says.

Head of marketing at

kulula.com and BA Comair,

Shaun Pozyn, is, however,

upbeat, telling TNW that

indications for January

are that the airlines are

improving on their on-time

performance. He says a

number of the delays were a

result of problems with the

scheduling of maintenance

and challenges with logistics

at SAA Technical, which

maintains the aircraft of

Comair’s two airline brands.

The group is bringing

in new B737s this year,

which may assist with

fewer technical issues and

on-time performance, says

Stephen. He says kulula.com

has introduced the Q-Jump

system but says feedback

from customers is that it

was not working to alleviate

delays as, he believes, there

is still a lot of overbooking.

“They need to get back to

basics as a lot of people are

saying customer service is

certainly not up to scratch.”

“Fortunately, BA Comair

and kulula have built strong

brand loyalty with agents

and clients over the years,”

says ceo of XL Travel, Marco

Ciocchetti, although it’s clear

flight delays are “obviously a

concern”

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