United Airlines has named Sesame Street's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish.
United Airlines' new consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly.
The new campaign – which features Oscar in more than 30 original video, digital, and social content clips – follows the iconic character's journey alongside real United employees.
SAF is an alternative to conventional jet fuel that, on a lifecycle basis, reduces greenhouse gas emissions associated with air travel compared with conventional jet fuel alone. SAF is being made from used cooking oil and agricultural waste and, in the future, could be made from other feedstocks including household trash or forest waste. To date, United has invested in the future production of over three billion gallons of SAF – the most by any airline in the world.
As a part of the collaboration, United is supporting Sesame Workshop through a donation to the non-profit educational organisation. Sesame Workshop will also be included in United’s Miles on a Mission initiative, where travellers will be able to donate miles to help support its global mission to help children grow smarter, stronger and kinder.
