The new Protea Hotels and African Pride Hotels websites have been launched to the public, featuring an interactive sales tool for those in the travel trade.
The new website is also designed to make researching destinations, booking and sharing experiences much more convenient for travellers. Protea Hospitality Group sales, marketing and revenue director, Danny Bryer, says the Prokard Rewards Programme portal on the new website has been streamlined and simplified as well, making it easier for members to see at a glance how many Prokard Rands they have accrued and how they can redeem them on future accommodation and other hotel services.
While the previous websites were largely dominated by written hotel information and static image galleries, the new sites work on a completely different premise and start with the question: “Where would you like to go?”
“We used focus groups and feedback from guests during the creative process for the new website, because the online space has to reflect elements they consider to be key attributes. Consumer behaviour is different nowadays in that most people complete much of their travel cycle online, which means hospitality companies need to be in that space as well,” says Protea Hospitality Group head of online distribution Clinton Arnot,
To view the new websites, visit www.proteahotels.com and www.africanpridehotels.com
