Bluu Car Rental has arrived in South Africa.
It’s the rebranded Bidvest Car Rental and it’s full of a fresh new approach and, according to the company, it promises the same level of commitment to its customers.
“Built on the same culture, the same management, the same processes and the same people, but now with new ownership that will give us both the financial backing and the focus to grow, create new job opportunities and become the car-rental company of the future.”
The rebranding of all Bluu’s offices and kiosks has begun and will be completed by September 30. A rebranded website will be ready to go live then too and the company’s social media platforms will switch over from September 15.
The Thesele Consortium is the owner of Bluu. Thesele is a joint venture between the Thesele Group, Hallmark Motor Group and Mortimer Motors. Paulette McGhee remains CEO of the company.
