SAA has introduced a new
service for customers
booking ights direct
online – the ability to book
sightseeing, entertainment
activities and transfers at their
destinations. It will not be
available on GDS bookings.
The initiative is in
partnership with Amsterdambased,
DealBroker, a travel
tech company serving the
global travel and tourism
industry. A few days before
departure, travellers will
receive an e-mail from SAA
with offers such as guided
tours, museums, zoos, mini
cruises, restaurants and other
local activities. Travellers
can buy these online and
then receive a gift voucher
that can be redeemed at
the destination. DealBroker
will also seek out local
services at each destination
to cater for the demands of
customers.
Travel agents booking on the
GDS will not be able to offer
the service to their clients.
“Only bookings made directly
with SAA will get the emails
from DealBroker,” says SAA
spokesperson, Tlali Tlali. The
service will apply to local and
international destinations.
Tlali says through this
partnership “SAA is giving
exposure to all of those
operators in SA who do not
normally have the budgets
to advertise, and exposure
to all customers booking via
ysaa.com”. He says this will
increase operators’ turnovers.
Giorgos Mazarakis,
DealBroker senior project
manager, says: “The
DealBroker system is very
sophisticated and converts
all passenger details into
parameters, which are used
to create the personalised
emails with tours and
activities.”
These services are not
covered by the product on
offer from SAA Holidays.
