C Resorts, the sister brand of Constance Hotels & Resorts has opened its first hotel this month – C Mauritius.
In 2017, Constance Hospitality Management set itself the challenge of creating a new brand to enable its expansion without cannibalising Constance Hotels & Resorts, its existing brand positioned in the luxury segment.
Positioned in the premium segment, C Resorts aims to attract a specific target audience: Generation X – a market segment made up of passionate travellers, with real purchasing power and an appetite for brands that support their need for memorable life experiences, the group said in a statement.
The C Resorts brand, positioned in the four-star Deluxe segment, central concept is “Nature's Playground”. It invites guests to experience a new type of playground inspired by the raw and authentic charm of local design, in a dynamic and friendly environment. “Tired and stressed in their daily lives, C Resorts guests will be able to find a fun and relaxed atmosphere in each of the brand’s hotels, allowing them to escape from it all. In short, C Resorts promises them a chance while on holiday to reconnect with the carefree days of their childhood,” the group says.