Amadeus recently released its Traveller Tribes 2033 report, focusing on how travel will look in 10 years’ time.
Independent insight agency Northstar Research Partners conducted the research, which involved speaking to 22 experts from fields inside and outside travel, surveying 10 345 travellers from 15 countries, and collecting 5,84 million data points.
Four traveller tribes were identified for 2033:
- Excited Experientialists: Have a try-it-and-see approach, mid- to high-income and few commitments, and are well positioned to explore the world, making up 25% of all travellers.
- Memory Makers: Comfortable with themselves, focusing on people and on-trip experiences but have less time for sustainability, making up 17% of all travellers.
- Travel Tech-fluencers: Young business travellers currently on modest incomes, they are confident this will rise as they travel the world in search of opportunity. They make up 15% of all travellers.
- Pioneering Pathfinders: With above-average income, these live a progressive, fast-paced life, always looking for their next big adventure. The largest portion of travellers will be part of this tribe, at 43%.
Most exciting:
- 44% identified quicker travel to their destination.
- 36% identified remembering their travels in more vivid ways.
- 35% identified being able to travel in more environmentally friendly ways.
- 34% identified how technology will reduce problems during travel.
- 34% identified the different ways they will pay for more affordable trips.
Most concerning:
- 44% identified an increase in cyber security attacks.
- 41% identified how safe the data they share will be.
- 36% identified travel being unaffordable.
- 36% identified political instability.
- 34% identified trips being more expensive due to environmentally conscious travel.
