Travelport has announced the debut of its Content Curation Layer (CCL), which uses artificial intelligence (AI) to power searches across billions of trip options, helping agencies find the ideal match for their customers.
As the latest enhancement to the Travelport+ platform, CCL uses AI and machine learning (ML) to quickly deliver the right range of accurate, highly intuitive search results to its travel agency partners worldwide. It sifts through aggregated, multi-source content and returns search results faster than the average airline search response time.
“Travelport’s role in the increasingly complex travel industry is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service,” said Greg Webb, CEO of Travelport.
“We believe AI and machine learning are powerful tools to do just that. The CCL will allow travel agencies to provide travellers with the right range of normalised, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples with oranges in an apples-to-apples way.”
One of the key features of the CCL is the Content Optimizer, a new Travelport+ product that offers agency customers greater control over all content types, including both traditional and NDC content.
Agents can use Content Optimizer to tailor search options and results within agency-specific rules, enhance revenue optimisation and mitigate content choice overload.
“Our travel agency partners know their travellers well, and Content Optimizer gives agencies the ability to set their own rules and customise the type of results that are prioritised,” said Webb.
This innovative product is intended to offer agencies more control of their content, with the support of AI to save them time and money.
Click here for more information about Travelport’s CCL and Content Optimizer enhancements.
