ALMOST three times as
many people as expected
checked out the first Online
Expo in the travel industry.
The Now Media Show,
a one-day expo aimed at
travel marketers, featured
exhibitors and a line-up of
authoritative speakers on
marketing issues.
“The main purpose
was to demonstrate how
such technology looks
and works as it emulates
a traditional show and
can be used to reach a
geographically spread target
audience like travel agents,”
said organiser, Natalie
Cumberlege.
Future shows will
specifically target travel
consultants.
Natalie, who comes from
a background of running
traditional consumer
and specialist shows,
said afterwards that the
attendance of 399 had
smashed expectations. “It
had proved the ability for
exhibitors to reach people who
in the past could not afford the
time or cost of leaving their
workstation,” she said.
Reshma Diva in Tshwane
summed it up. “Love the idea.
The way of future travel expos.
Great for travel consultants
working from home who can
now interact with suppliers and
get updated on travel products
via a virtual show! Well done!
Online Expos is a division of
Now Media, which publishes
TNW and Travelinfo. You can
see the archived demo expo at
www.thenowmediashow.co.za
The next show, Into Africa,
on September 13, is aimed at
corporate travel buyers, TMCs
and leisure agents.
Contact Natalie at
nataliec@nowmedia.co.za if
you have show ideas or want to
see the demo.
