The NDC consists of a series
of XML-based schemes that
will enable participating
airlines to improve how third
parties, including GDSs
and travel agencies, search
for and book flights. Iata
conducted a global study in
conjunction with a number
of member associations
of the World Travel Agents
Association Alliance (WTAAA),
including Asata. The study,
‘NDC: Travel Agencies’ Enabler
to Success’, aims to offer
insights into how travel agents
see NDC and how they expect
it to impact their business.
The research included
telephone interviews with 22
travel agency executives in
six countries and an online
study of 1 034 travel agents
in seven countries.
About the study...
Comments | 0
