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Avoiding the risks related to misinformation

03 Oct 2024

As an ITC, staying informed and connected is critical. In an industry that can be unpredictable, having access to reliable information and expert guidance can make all the difference. With so much outdated or misleading content available, relying on the wrong sources can lead to a poor customer experience and even put your business at risk.

Travel Counsellors franchisees (TCs) avoid this risk and have a real advantage by being part of a global community of over 2 000 TCs across six countries, which gives them access to local expertise at their fingertips.

This shared knowledge, by travel professionals with the same values, helps TCs create unique, memorable experiences for their clients, ensuring they become loyal, repeat customers.

This collaboration is enabled by Travel Counsellors' internal platform, ‘TC World’, a blend of social and forum-style interaction where TCs connect, share ideas, and get real-time advice.   

Through consistent investment in technology, Travel Counsellors has developed platforms, such as its booking system, ‘Phenix’, that give TCs access to thousands of customer-reviewed properties and extraordinary itineraries curated by other TCs.

Then there is ‘TC Teams’, where team members share experience and knowledge while working closely together to deliver the best possible travel experiences for their customers.

Behind the scenes, more than 300 experienced support team colleagues, who form the backbone of the Travel Counsellors franchise model, have a wealth of knowledge to offer the TCs.  

Plus, TCs have access to a cutting-edge e-learning system packed with interactive videos, guides, and training modules. This ensures franchisees are always up-to-date on the latest products, destinations, and trends.

Another incredible opportunity for learning and collaboration is the annual TC Conference. This event brings together Travel Counsellors from across the country to dive deep into critical aspects of their businesses.

Industry and operational experts share their insights, giving these business owners an in-depth understanding of emerging trends, new technologies, and key strategies to help grow their franchises.

In short, being a Travel Counsellor means you are never alone. TCs are part of a global family that is always there to support them, so they can keep delivering the exceptional service they are known for.

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