THE Birchwood Hotel and
Conference Centre’s
Silverbirch product is
expanding to meet rising
demand.
The product is popular with
single corporate travellers and
small groups that seek the
convenience and location of
the hotel but with less noise
and movement created by
larger groups, says Birchwood
ceo, Kevin Clarence. “To
cater for this, Silverbirch has
recently undergone a number
of changes, including the
refurbishment of the Oak
Chamber conference space
and the addition of new
rooms.”
Silverbirch has steadily grown
since its inception in March,
running at 74% occupancy for
September. “When a hotel
gets to around 75%, it starts
to require more capacity. This
is why we are adding rooms
and upgrading facilities,” says
Kevin. “However, we do not
want to grow the product too
big as we wish to preserve
the sense of exclusivity the
Silverbirch offers.”
There are currently 153
rooms at the Silverbirch; a
further 82 rooms are being
added. “We have also made
improvements to existing
rooms and facilities,” Kevin
adds.
Most of the conferencing
facilities have been expanded
and refurbished, with the
recently refurbished Oak
Chamber able to seat up to
250 delegates. The space
features a separate buffet
area, an outdoor patio area
that leads on to gardens, and
free WiFi.
“Complimentary shuttle
services, five restaurants on
site and the convenience of
being near the airport but away
from the busy industrial area
are all draw factors for the
discerning corporate traveller,”
he says.
Birchwood expands new product
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