Domestic tourism in southern Africa looks set to stabilise in 2023 to pre-2019 levels, after pent-up demand helped the sector recover and grow in the wake of the pandemic. The increasing cost of living, too, will see affordable accommodation and destinations in small towns becoming more sought-after for local travel, while hotel occupancy and room rates are expected to continue increasing.
This is the view of BON Hotels CEO, Guy Stehlik, who also believes that following the demise of several domestic airlines and the spike in the cost of flights, this year should see an increase in capacity with more airlines coming online and a welcome stabilisation of airfare prices.
International tourism to South Africa remains below pre-2019 levels and inconsistent in nature, Stehlik points out, predominantly affected by political and economic uncertainties, airline capacity issues, industry staff shortages and the high price of jet fuel.
“On a positive note, our favourable exchange rate remains a drawcard and forward bookings from the international market have increased significantly,” Stehlik says. “South Africa remains a top destination in Africa for luxury travel and, in fact, what we are seeing is an increased demand for luxury accommodation and for private experience-based trips.”
“The outlook for international economic activity is nevertheless worrying, with a worldwide recession looming. Indications are that the US will be leading this recession, closely followed by China. This will impact international travel, and into the South African market as well,” Stehlik points out.
As for what 2023 holds for BON Hotels, Stehlik is upbeat.
The company has invested heavily in a new website that launched at the start of the month and offers an improved, user-friendly experience with easier navigation and content. There is also the option for website visitors to buy hotel vouchers as gifts and join the BONami loyalty programme online.
“While the industry may still be grappling with some challenges on both the domestic and international front, at BON Hotels, we are bullish and looking forward to a stellar 2023, built on the strong foundation of our brand and propelled forward by our outstanding team,” says Stehlik.
