WITH properties in East Africa, City Lodge is working on creating brand recognition in the region. But, as Zuki Jantjies, divisional director of Sales and Marketing at CLHG told TNW, unlike in South Africa, the brand is not a household name in that region. “It is a new brand in that part of Africa and it is expected that people will be unsure about us. We must work to build that brand recognition in the region.”
Zuki says the group relies on the travel trade to assist with this recognition. “Our biggest support is from agents and travel buyers. We can’t build our brand without them.” She explained that South African agents funnel clients into City Lodge hotels, and, by marketing these new properties to agents, the South African market will come. “Our challenge is to expose ourselves to the East African market.” City Lodge is a well-known
name across the South African trade and consumer markets. The company and its City Lodge, Courtyard, Town Lodge and Road Lodge brands deliver consistent service and standards across the country. In 2018, the brand opened its Nairobi City Lodge Two Rivers, followed shortly thereafter by City Lodge Dar es Salaam in neighbouring Tanzania. The property also owns the Fairview by City Lodge in Nairobi, and the adjoining Town Lodge, Upper Hill
Building the brand in East Africa
Comments | 0
