Celebrity Cruises has made improvements to its Captain’s Club loyalty programme.
Re-designed due to guest feedback, the new programme features two additional levels of status and rewards beyond the existing Elite level, the highest level of membership in the brand’s current four-tiered programme.
Effective for sailings after November 25, the new Captain’s Club will offer a six-tier programme. The Club’s current levels of Preview, Classic, Select and Elite will remain, with two new tiers: Elite Plus and Zenith. These will each have a unique set of benefits and privileges.
Members who achieve the new Elite Plus status will receive a higher level of recognition and broader benefits, including additional beverage and speciality dining discounts, complimentary 200-minute Internet packages, complimentary cappuccinos, lattes and more.
Zenith tier members will receive access to Michael’s Club Lounge (available fleetwide in 2014), a complimentary premium alcoholic beverage package, complimentary laundry, a 1 600-minute Internet package and other benefits.
Celebrity’s guests can now accelerate their progression through the loyalty tiers with a new Club Points system that recognises the stateroom category as well as the days spent on board. Members’ previous cruise credits will be automatically converted into Club Points and members will retain all the benefits they earned in the programme to date – with no expiration. In many cases, guests may automatically become charter members of Celebrity’s new Elite Plus or Zenith tier.
Another enhancement is the ability to access special pricing exclusively for Captain’s Club members through the Captain’s Club portal on the Celebrity Cruises website. By entering their name and Captain’s Club member number on the site, they can instantly see available loyalty pricing.
