Celebrity Cruises is expanding its luxury travel portfolio with the launch of Celebrity River Cruises, a premium river cruise experience set to debut in 2027.
The company has placed an initial order for 10 river ships, which will sail through Europe’s waterways.
Bookings for these voyages will open later this year.
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand. Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences,” said Jason Liberty, President and CEO of Royal Caribbean Group.
