ROYAL African Discoveries
has enhanced and
expanded its customtailored
offering through the
launch of its new brand,
Discoveries Worldwide, to offer
unique experiences to the East.
The group, which previously
operated in the East under
the banner of Wendy Wu, has
made a strategic decision
to shift from mass-market
to boutique branding, says
Royal African Discoveries md,
Johan Groenewald. He says
while nothing has changed
operationally, the new brand
will expand its product
offering to include itineraries
in Japan, Indonesia and the
Philippines. Itineraries currently
also include China, Vietnam,
Cambodia, Laos, India, Sri
Lanka, Nepal, Thailand and
Myanmar.
Johan says over the years
Royal African Discoveries
has seen a growing demand
from experienced travellers
who know what they want
and who want to experience
destinations in a different
way. For example, most local
travellers would associate
Indonesia with Bali. However,
Discoveries Worldwide will now
offer small boat cruises among
the lesser-known Indonesian
islands. “Indonesia has an
incredible culture to explore
and a huge expanse of islands,
and we will now offer seven-day
cruises in the region that are
not yet sold in South Africa,”
says Johan. “These cruises
will particularly appeal to
divers and will also explore the
islands’ vibrant market life,”
he adds.
