EAH rebrands and expands

EAH Executive Apartments
and Hotels has rebranded
to The Capital. The
hospitality group is poised for
significant expansion, set to
grow its properties from six
to 17.
Its current portfolio consists
of six properties in Sandton
and future properties will be
located in capital cities in and
around South Africa and the
sub-Saharan market.
The Capital md, Marc
Wachsberger, says: “We
identified an increasing need
for safe and cost-effective
accommodation that would
directly address the needs of
the ever-growing number of
blue chip and multi-national
firms basing themselves in
Gauteng’s bustling Sandton
business district.
“This growing demand,
coupled with a state of
economy dictating that
company travel expenditure be
more closely monitored, meant
that executive apartments
presented a more affordable
alternative: a quality but ‘no
frills’ product that delivered
real value to business
travellers.”
The Capital’s ambition is to
have 17 properties by 2018.
“We’re working towards that
goal and the rebrand is one
step in that direction. We
need a strong foundation as a
business so that when we add
hotels, we’re able to plug them
into a strong brand that the
market recognises in locations
like Cape Town, Pretoria,
Gaborone, Windhoek and
Namibia,” Marc concludes.