FlySafair has introduced its new, modernised logo and aircraft livery design as it welcomed a 25th aircraft into its fleet.
A media release explained the philosophy behind the brand. The logo and livery design have been inspired by a passion for uniting the nation and customers with family, friends and colleagues between seven major cities in South Africa and Mauritius. This unity created the heart that sits on its new logo, made up of destination markers of the eight cities it flies to. “A heart that promises you, our customers, continued service excellence born from our love of flying.”
The new livery salutes the airline’s 57-year-old legacy with a navy-blue stripe at the foundation of the aircraft. At the top of the tail, the stripe in its famous pink proudly represents who the airline is today, as well as the future of its business. In the centre, the lighter blue stripe symbolises infinite possibility and blue skies, where past and present meet.
The first aircraft with the new look is a Boeing 737-800 New Generation aircraft entering service this month.
“This is the 25th aircraft in our fleet and we’re excited to use this opportunity to add a little freshness to our look,” said Chief Marketing Officer, Kirby Gordon. “FlySafair has been around for eight years now and after everything we’ve overcome, we decided it was time to update our image a bit.”
Click here to get the full meaning behind FlySafair’s external rebranding.
