HILTON Worldwide has
announced the launch of a
new boutique brand, Curio,
for travellers who seek local
discovery and authentic
experiences.
Curio will be a global
collection of distinctive fourand
five-star hotels. “Each
Curio hotel will be different
from the next, with individuality
being a common thread, along
with the quiet reassurance of
the Hilton name behind every
location,” the hotel group said
in a statement.
Letters of intent have been
signed for the following
properties: SLS Las Vegas
Hotel & Casino; The Sam
Houston Hotel in Houston,
Texas; Hotel Alex Johnson,
Rapid City, South Dakota; The
Franklin Hotel, Chapel Hill,
North Carolina and a soon-tobe-named
hotel development
in Portland, Oregon.
Hilton introduces new brand
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