Premium hotel booking platform, Profitroom, launches in South Africa
-
Profitroom’s premium booking platform and ancillary offerings are now more easily accessible to hospitality clients in South Africa and further afield across the sub-Saharan region.
-
Existing South African clients Sun International and Gooderson Leisure increased direct online revenue by 178% in 12 months and 57% in just three months respectively.
-
Profitroom on Tour, taking place from 2-19 August 2022, will see the Profitroom team host events in South Africa’s major cities, giving hospitality stakeholders the opportunity to get to know its offerings a little better.
Global hospitality specialist, Profitroom, has officially launched in South Africa, making its premium booking platform, CRM software and other innovative hospitality solutions, accessible to hotels and resorts in sub-Saharan Africa.
Profitroom is an award-winning booking engine that can be built into existing websites for hotels and resorts to boost direct bookings and optimise revenue through their own platforms. Profitroom’s offerings also include a suite of other complementary solutions – marketing automation, a channel manager, digital marketing services, and a website builder specifically tailored for hospitality stakeholders.
“The sub-Saharan hospitality market has evolved considerably since the onset of the global pandemic, and it is more crucial than ever for hotels and resorts to implement cost-saving features as well as rethink their customer experience strategies,” says Michael Puffett, head of Business Development for Profitroom South Africa. “The Profitroom booking engine achieves this by boosting revenue and profitability through direct sales, with a significantly lower commission base than online travel agencies.”
The global hospitality solutions company has already made headway in its goal of becoming the largest booking engine in the sub-Saharan hospitality market within the next few years, having acquired prominent hospitality accounts such as Sun International, Gooderson Leisure Group, and Dreams Hotels & Resorts, and is currently in negotiations with numerous other hotel groups.
“Sun International increased direct online revenue by 178% in 12 months since it first started using the Profitroom platform and reduced its reliance on online travel agents by 43%. Similarly, Gooderson Leisure boosted its online revenue by an additional 57% in just three months,” adds Puffett.
“Profitroom was designed with boutique, stand-out hospitality properties in mind that have a higher room rate and offer unique packages and experiences, such as spas, game drives and tours,” he adds. “Through impactful features like automated personalised offers and vouchers, and even the ability to manage abandoned bookings, hotels and resorts can provide customers with seamless experiences that not only convert lookers to bookers, but that also keep guests coming back again and again.”
Profitroom On Tour
To introduce South Africa’s hoteliers, hotel managers and hospitality stakeholders to these offerings and provide other industry-relevant insights, Profitroom also plans to embark on a roadshow across the country. Profitroom On Tour takes place from 2-19 August 2022 in Johannesburg, Port Elizabeth, Knysna, George and Cape Town.
The events will equip guests with information and insights into the world’s most innovative hospitality booking technology, with a line-up of speakers ready to take them through the latest trends in the industry while highlighting practical ways hoteliers can increase revenue through a variety of strategies and tactics. A full list of roadshow venues, along with details of speakers and agendas, is available at www.profitroom.com/resources/events/, where guests can also register their interest in attending an event in their city.
For more information on Profitroom, along with success stories and case studies from global hotels and resorts who have used the platform, visit www.profitroom.com.
