LUX* Resorts and Hotels
has evolved as a group
over the past four years,
since rebranding from Naïade
Resorts in 2011, and is now
looking to expand its reach,
seeking new management
contracts and projects,
“taking its Mauritian product
standards to the world”, chief
sales and marketing officer,
Julian Hagger, told TNW on a
recent visit to South Africa.
The hospitality group is
venturing into the Middle East.
It will open its first property
in the UAE in 2016 – LUX* Al
Zorah. The resort is situated
along the coastline of Ajman,
only 40 minutes’ drive from
Dubai airport.
Home to one of the UAE’s
few undisturbed ecosystems,
Al Zorah Nature Reserve is
recognised as a rare hub for
marine life, migratory birds –
including pale pink flamingos
– and a variety of flora. It is
located on a natural peninsula
bordered by a mangrove
forest, offering a variety of
activities for guests.
The five-star resort will also
feature its own 18-hole golf
course, shopping facilities and
other modern amenities.
“It will be a new benchmark
for the LUX* brand,” said
Julian.
LUX* has already launched
its presence in Asia, with the
opening of the unique LUX*
Tea Horse Road Lijiang in
Yunnan, China. Lijiang is the
first of six luxury boutique
hotels along the new circuit,
located in the Greater ShangriLa
region. LUX* Tea Horse
Road Benzilan, at the shores
of the Yangtze River protected
by the high mountains, will
open in October.
Following Lijiang and
Benzilan, the route will then
take guests to the sacred
territories where pilgrims
still worship majestic natural
landmarks such as Baima
and Meili Snow Mountain.
The group will also open a
property, LUX* Dianshan Lake,
in the Shanghai region of
China in 2017.
Other new properties in the
pipeline are LUX* North Malé
Atoll in the Maldives and LUX*
Sud Sauvage in Réunion.
