MAJORCA has limited allinclusive
resort offers in
an attempt to curb drunken
tourism.
The resort town of Magaluf,
a popular British tourist party
destination, has introduced
measures to ban free
alcohol offers and to limit
the amount that people on
all-inclusive hotel packages
can drink. The council has
banned two-for-one alcohol
offers and has engaged with
resorts to limit the daily
alcohol amount allowed for
all-inclusive resort packages.
Curbing drunken tourism is
a priority for the area’s local
council, who have adopted a
five-year regeneration plan.
Locally, Terry Munro, md
of Beachcomber, says about
70% of its customers take
up all-inclusive offers when
visiting the Indian Ocean
islands. John Ridler, PR
and media manager of
Thompsons Holidays and
Brenda Mitchell, director
of sales for World Leisure
Holidays estimate that allinclusive
offers account for
45%-50% of sales.
However, despite the
popularity of all-inclusive
packages in this region, there
does not appear to be any
drunken tourism issues, with
a spokesperson from the
Mauritius Tourism Promotions
Authority saying they had not
received complaints from
guests or hotels.
Majorca limits all-inclusive packages
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