MARRIOTT International’s
global hotel portfolio will
be added to TripAdvisor’s
Instant Booking platform,
making it easier for
the hospitality group to
connect with consumers
through the TripAdvisor
site.
“Marriott’s partnership
with TripAdvisor will make
it easy for consumers
to book with our hotels,
and allows Marriott to
build a direct relationship
with these guests even
before arrival,” says Shafiq
Khan, senior vp, Channel
Strategy and Distribution
of Marriott International.
The agreement also
signified a strategic
partnership between
Marriott and TripAdvisor to
introduce new customers
to Marriott’s portfolio of
19 brands across the
globe, which included
South Africa’s Protea Hotel
Group, the hotel group
said in a statement.
Mark Satterfield,
Marriott International
business leader in
South Africa, says: “This
arrangement makes
for a far more efficient
and smooth booking
experience.” Unlike with
other intermediaries,
all customer support
enquiries logged through
the site will be handled by
Marriott representatives,
he adds.
Marriott partners with TripAdvisor
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