The W Hospitality Group has released the latest African Hotel Chain Development Pipeline Report for 2024, which shows almost 10% growth from 2023.
The report underscores the significant influence of five major hotel groups in shaping future developments throughout Africa: Accor, Hilton, IHG, Marriott International and Radisson Hotel Group, collectively holding a substantial market share of 71%. Within this, the top 10 African nations with the highest number of upcoming hotel rooms, including new builds and renovations, were identified.
Egypt takes first place with 109 hotels and 26 241 rooms in the pipeline. Nigeria and Morocco come in second and third place, respectively, with 7 622 rooms in the pipeline for Nigeria and 7 169 for Morocco. South Africa ranks eighth with 22 hotels and 3 427 rooms.
The report highlights a surge in the development of very large hotels and resorts, which witnessed a remarkable 32% increase from 2023. Zanzibar, in particular, has doubled its room capacity with ambitious plans for large-scale developments this year.
Data on signed deals in early 2024 for regional and international hotel chains does not include local hotel chains that have a footprint in only one country.
Marriott International takes the top spot for hotel development on the continent, followed by Accor in second place and Radisson Hotel Group in third.
“We plan to solidify our leadership position in key markets like Nigeria and Morocco while expanding into new territories such as Tanzania after having recently secured a new market entry into The Gambia,” said Ramsay Rankoussi, Vice-President and Head of Development for Africa and Turkey for the Radisson Hotel Group.
Karim Cheltout, Regional Vice President of Development in Africa for Marriott International, said: “We have a robust pipeline in Africa; many signed hotels are under construction or renovation, promising increased openings ahead.”
