International research from Airbus shows that a new generation of passengers are increasingly researching in-flight seat comfort prior to booking long-haul full-service flights and are prepared to spend more for comfort in economy.
Of those surveyed, 54% believe an increase in seat comfort is critical with 41% prepared to pay more within economy.
Five per cent said they would consider upgrading in search of more comfort and 34% are turning to specialist websites to determine true seat value prior to booking flights.
Passengers cited lack of sleeping comfort, back and leg ache as the top three factors for discomfort on long-haul flights. They also said seats that were too narrow would have a negative effect on their post flight well-being, giving them tiredness and sore muscles.
Post flight well-being was also of particular concern to business passengers, who need to ensure they are able to perform in working environments.
