Photocap: There's no place like home

SAA aims to capture the hearts and
minds of local travellers with its
new ‘Meet Africa’s Favourite Airline’
campaign. Through the campaign,
the airline aims to create emotional
connections with its audience and
develop a sense of pride in the
national carrier, says Kim Thipe, SAA’s
head of marketing. She says SAA has
more domestic frequencies than any
other airline in South Africa, offering
554 flights each week between
Johannesburg, Cape Town, Durban,
East London and Port Elizabeth. The
campaign also aims to showcase the
best of Africa and what makes South
Africans unique.