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Region "tuned in" to tourism potential

16 May 2000 - by Dave Marsh
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AFTER launching its new brochure at the Getaway Show in Cape Town last month, Overberg Tourism has cemented a deal with the Cape Town-based radio station, KFM, to broadcast a series of radio programmes to the region during its May to August 'Secret Season'.
Filling the Saturday morning time slot at around 09h15, the programme has been sponsored by Overberg region product owners and will run until May 27.
Tourism manager, Jolene Britz, says the programmes will focus on the tourism highlights of the region as well as the Secret Season campaign which offers special accommodation, airfare and car hire rates for a minimum two-night stay.

(Adele Mackenzie)

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