Saudi Arabia’s Crown Prince and Prime Minister, Mohammed bin Salman bin Abdulaziz Al Saud, has launched a masterplan to develop Soudah Peaks, a luxury mountain tourism destination at Saudi Arabia’s highest point.
In the Aseer region, in southwest Saudi Arabia, the Soudah Peaks project is an essential part of the Public Investment Fund’s efforts to expand vital industries such as tourism, hospitality and entertainment to support its Saudi Vision 2030 strategy.
There will be six development zones – Tahlal, Sahab, Sabrah, Jareen, Rijal and Red Rock – each offering hotels, luxury mountain resorts, residential chalets, villas, mansion sites, entertainment and commercial attractions. There will also be outdoor attractions devoted to sports, adventure, wellness and cultural activities.
By 2033, the development will deliver 2 700 hospitality keys, 1 336 residential units and 80 000 square metres of commercial space. Work will be carried out in three phases, with phase one expected to deliver 940 hotel keys, 391 residential units and 32 000 square metres of retail space by 2027.
Mohammed bin Salman, who is also the Chairman of the Soudah Development’s Board of Directors, said the development would create an unprecedented living experience while preserving the area’s natural environment, cultural value and heritage richness.
“The masterplan reaffirms our commitment to global efforts in preserving the environment and natural resources for future generations and aims to contribute to diversifying national income sources and building a strong economy that attracts local and global investments.
“Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia… Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community.”
