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Seabourn rolls out loyalty changes

21 Jul 2025
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Seabourn is upgrading its loyalty programme from October 20, introducing new benefit options, early access to loyalty level status, and a new cruise award structure.

Upgraded Seabourn Club benefits include:

  • Lower thresholds to achieve Silver, Gold, Platinum, Diamond, and Diamond Elite Member levels. For example, becoming a Silver Member with 15 points instead of 20.
  • Earning Seabourn Club Points for paid upgrades to penthouse and premium suites. This is in addition to existing ways guests already earn Club Points.
  • Diamond and Diamond Elite special events have been reinstated on every voyage.
  • Upgraded streaming Wi-Fi package beginning at Silver Member level and complimentary laundry beginning at Gold Member level, among other benefits.

The complimentary award cruises will also be upgraded. Under the new programme:

  • Guests will earn a seven-day Club Award Cruise at 350 Club Days and an additional 14-day Club Award Cruise 110 Club Days later.
  • After 460 Club Days, guests will then earn an additional seven-day Club Award Cruise every 110 Club Days.
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